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Max Liebman (August 2, 1902 – July 21, 1981) was a director, producer and writer for both Broadway theater and television.
Sometimes called the "Ziegfeld of TV". he helped establish early television's comedy vocabulary with Your Show of Shows. He additionally helped bring improvisational comedy into the mainstream as the producer of From the Second City, a 1961 Broadway revue that originated from the improvisational comedy troupe The Second City.
Concurrently, he made his Broadway theatre debut as a sketch writer, alongside others, including The Little King comic-strip cartoonist Otto Soglow, of the musical revue The Illustrators' Show. It ran five performances, January 22–25, 1936, at the 48th Street Theatre. Undaunted by the short run, he went on to co-write, with Allen Boretz, the comedy play Off to Buffalo, featuring Hume Cronyn. This ran seven performances beginning February 21, 1939, at the Ethel Barrymore Theatre.
Back at the Tamiment Playhouse, Liebman recalled, "I was doing all the writing myself" until 1938, when he began working with Sylvia Fine. Fine introduced Liebman to her future husband, comedian Danny Kaye, whose talent Liebman immediately realized.
He placed Kaye and comedian Imogene Coca in a Tamiment musical, The Straw Hat Revue, which moved to Broadway's Ambassador Theatre on September 29, 1939, where it ran seventy-five performances through December 2. Liebman wrote the musical's book and is credited directorially under "staging". The cast included Coca, Kaye and Jerome Robbins.
In 1948, he directed the sketches for the revue, Make Mine Manhattan, starring Sid Caesar in his Broadway theatre debut and later a star of Liebman's Your Show of Shows. Liebman also introduced to Broadway such Poconos performers as Betty Garrett and Jules Munshin, and the choreographer Lee Sherman, with whom he worked on Make Mine Manhattan.
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